.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has actually onboarded Indian cricketer KL Rahul as a company ambassador and an investor in the company, it showed ETRetail.Without revealing the specific portion of risk the cricketer has actually taken, the company claimed it is a sizable and calculated investment.This collaboration targets to make use of KL's immense attraction, especially amongst youth and health and fitness fanatics, to grow Boldfit's dip untapped markets and demographics all over India.Sharing concerning the label's growth strategies, Pallav Bihani, creator and chief executive officer of the provider pointed out, "Our experts are going all-in on increasing our activewear and footwear classifications, which are actually set to redefine the health and fitness market. These sections are our future development engines." Presently, health and fitness as well as doing yoga extras steer the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C company achieved a revenue of Rs 73 crore. With critical efforts and also this relationship, the company strives to connect with an earnings of Rs 500 crore through FY26. Established in 2018, it currently provides over 1 crore consumers every year and targets to broaden this grasp to 5 crore using this collaboration. Likewise, it is improving its source establishment facilities to ensure prompt delivery and also steady product availability.Looking onward, the D2C startup expects an eruption in on-line website traffic, social networking sites involvement, as well as greater purchases all over our main groups.
Released On Aug 1, 2024 at 10:46 PM IST.
Join the neighborhood of 2M+ market experts.Subscribe to our bulletin to acquire latest insights & study.
Download And Install ETRetail App.Get Realtime updates.Spare your favorite posts.
Check to download and install App.